YouTube
0+
views since launch
- 1,700 hours watched
- 700,000+ impressions
Zero paid promotion, every view organic
Visit channelDubai, United Arab Emirates · UAE Golden Visa holder
W. Melo Doumani
Media creator, founder of The Reflective Football, and builder of custom AI tools and apps
Fifteen years writing about football, then I built the thing I wanted to watch. I direct and cut the films, run the strategy work, and ship the software. All of it out of Dubai.
Dubai, United Arab Emirates
See it first
The work
Watch on YouTube
Promo
Football is nothing without the fans
The Reflective Football, filmed across Dubai since May 2026.
0+
views in 90 days
- 350K viewers
- 90% of reach from non-followers
Zero paid promotion, every view organic
Visit profileThe website
TRF Community
- Play football games
- Vote for the supporters
- Explore total content
Credits
Experience
Products, platforms and games, all shipped
Built
> tpd-studio
An AI agent for business strategy. Convene a panel from 350 curated thinkers, work a real challenge through Arena, Intent, Audience, Challenge and Panel, then export the session as DOCX, PDF, PPTX or Markdown.
# Next.js · Anthropic Claude API or local Ollama · Vercel · macOS Electron build
> the-reflectives
A live awards ballot across eight categories with timeline-synced nominee clips, gated sign-in, one-vote-per-user state and standings revealed after voting.
# Next.js · Supabase · seeded nominee data
> the-guesser
A football guessing game built into thereflectivefootball.com to turn passive viewers into returning members.
# Next.js · Supabase
> beautiful-archive
A curated football knowledge index across nine mediums, 124 entries and counting. Google finds you pages, this tells you where to start.
# Static JSON index · thinker-led recommendation flow
> mrmelo-vibes
A nostalgia music player with around 699 tracks and a DJ Set mode: build a set, dual-deck live crossfade, download the mix.
# Static PWA · Web Audio API · Cloudflare R2 · Vercel
> culture-collection
A curated canon of 500 books, films, series and paintings with live UAE streaming availability and sourcing links for every entry.
# Next.js · static JSON data
> all-in
A strategic card game. Empty your hand, then your visible cards, then the hidden ones. Commitment cards change the maths.
# React · TypeScript · Vite · Zustand · Vitest · PWA
> maestro --local-first
A sovereign, local-first thinking instrument: panels of thinkers, methodology packs and authorial voice styles, with plan-mode pre-flight, session forking, sub-agent Deepen runs and a semantically searchable archive. Maestro 22 is the chat-first rebuild, adding a live fact-sheet dossier beside the thread and hybrid vector plus lexical retrieval.
# Next.js 15.5 · React · TypeScript · Tailwind · RAG · Ollama · nomic-embed-text · fully offline
> screenbuddy
A screenwriting partner that conceptualises with you, then writes line by line in turn. Scene list, logline drafting, and export to Fountain, FDX, PDF, DOCX and Markdown.
# Next.js 15 · React · TypeScript · Ollama · runs entirely offline
Strategy, research, tools, languages
Capability
One operator
Content strategy
Built a two-platform funnel on purpose. Instagram Reels generate the reach, YouTube holds the watch time, the website holds the audience and the data. 91 percent of Instagram reach comes from non-followers.
- Reels for reach
- YouTube for depth
- Site holds them
Applied research
Runs decision-grade research in 10 to 14 day sprints using the Dual Lens Framework. Commercialised six Distress Radar 2026 sector reports across hospitality, F&B, media, marketing, education and Gulf tech.
- Dual Lens
- Six reports
- Three papers
Commercial strategy
Benchmarked and priced a full sponsorship architecture at market mid-point across docuseries titles, venue retainers, podcast tiers, academies and event sponsorship.
- Sponsorship
- Venue retainers
- Mid-point pricing
Go-to-market
Designed and shipped enterprise B2B AI go-to-market at e&, from brief to launch, targeting ADNOC and major UAE corporates.
- Enterprise B2B
- Brief to launch
- UAE corporates
Toolkit
Adobe Premiere Pro · Adobe Creative Cloud · Audacity · Runway · ElevenLabs · OpusClip · Next.js · React · TypeScript · Supabase · PostgreSQL · Prisma · Vercel · Electron · Anthropic Claude API · Ollama · Perplexity · Obsidian · GitHub
Languages
EN native · AR, FR fluent · ES, IT conversational
Drawn by
W. MELO DOUMANI · DUBAI
One operator
- Reels for reach
- YouTube for depth
- Site holds them
- Dual Lens
- Six reports
- Three papers
- Sponsorship
- Venue retainers
- Mid-point pricing
- Enterprise B2B
- Brief to launch
- UAE corporates
Content strategy
Built a two-platform funnel on purpose. Instagram Reels generate the reach, YouTube holds the watch time, the website holds the audience and the data. 91 percent of Instagram reach comes from non-followers.
Toolkit
Adobe Premiere Pro · Adobe Creative Cloud · Audacity · Runway · ElevenLabs · OpusClip · Next.js · React · TypeScript · Supabase · PostgreSQL · Prisma · Vercel · Electron · Anthropic Claude API · Ollama · Perplexity · Obsidian · GitHub
Languages
EN native · AR, FR fluent · ES, IT conversational
Drawn by
W. MELO DOUMANI · DUBAI
In print and on record